Adidas has issued an apology for a marketing email congratulating runners for surviving the Boston Marathon, the Boston Globe reports. On Tuesday afternoon Adidas posted an official apology . Look at this Adidas congratulatory email for runners who had just finished the Boston Marathon in 2017. During that event, two bombs killed three people and left several hundred injured. Adidas has publicly apologised after sending an email that congratulated Boston Marathon runners on "surviving" the race. How Adidas Recovered From Their Boston Marathon Marketing ... The insensitive gaffe was described as hugely inappropriate on social media with many race participants sharing a snapshot of the . Adidas has apologised for sending an email praising runners who had "survived" the 2017 Boston Marathon. Adidas sorry for email praising those who 'survived ... "We are incredibly sorry," Adidas said in a statement. Pepsi: 'Black Lives Matter The insensitive word choice was too soon for many . That word's probably been tweeted a lot, as a Adidas Running sent out an email Tuesday with a "Congrats, you survived the Boston Marathon!" subject line. Then there was United. Not "surviving" anymore, an Adidas PR crisis - Lauren E ... The subject line of the . . Adidas apologises for email blunder after Boston Marathon By . Adidas was forced to issue a mea culpa on Tuesday after sending an ill-advised email to Boston Marathon participants which raised plenty of eyebrows on Twitter. 3 people lost their lives and about 264 people sustained injuries. adidas (XETRA:ADS.DE -0.37%) has issued a public apology for sending what many call an "insensitive email" on Tuesday, which congratulated Boston Marathon runners that "survived" the race . Another day, another brand apology for a tone-deaf marketing effort. On Tuesday, screenshots of the email began circulating social media—and many wondered . Adidas apologized for sending an email to finishers of this week's Boston Marathon that congratulated them for "surviving" the race, a remark some viewed as insensitive after the 2013 . The subject line of the . After the 2017 Boston Marathon, several finishers received a congratulatory email from Adidas, the sponsor of the 121st race (Wu). BOSTON (AP) -- Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday. The subject line read "Congrats, you survived the Boston Marathon!" There was immediate public backlash as just four years ago, multiple people lost their lives during the 2013 Boston Marathon bombings. from Adidas Running that invited them to share their Boston Marathon experience and shop for gear . The globally recognized apparel brand sent an email to . For anyone unaware, 2013 was the year the tragic Boston Marathon bombing happened and what followed in 2017 was a tone-deaf email blunder from Adidas. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Adidas apologizes for email congratulating runners on 'surviving' Boston Marathon. Adidas said it was "incredibly sorry" after the company sent a tone-deaf email to Boston Marathon participants on . Today, Adidas Running sent out a mass-marketing email with "Congrats, you survived the Boston Marathon !" as the subject line. The sportswear company had its very own SMH moment after sending out a poorly worded mass email about the 121st Boston Marathon. Twitter user Joey Arceo uploaded a screenshot of the insensitive email from Adidas earlier this week. "We are incredibly sorry," the company said . But parallels were immediately drawn between this email campaign and the Boston Marathon bombings in 2013. The wording of Tuesday's email - including the subject line: "Congrats, you survived the Boston Marathon" - appeared insensitive just . BOSTON -- Adidas has apologized for sending out a marketing email praising customers it said "survived" this year's Boston Marathon. Adidas makes email gaffe after the Boston Marathon, garnering unanticipated negative media attention. Many people immediately took offense, and while the major company issued a public apology, the damage had already took place. If the word "phrasing" isn't trending in Boston yet, it might be soon. Adidas apologized for the email's . ADIDAS has been forced to make an embarrassing apology after a marketing disaster of global proportions. BOSTON -- Adidas has apologized for sending out a marketing email praising customers it said "survived" this year's Boston Marathon. There's the possibility that it was a generic, "You finished a marathon," template that's automated to send to any of the thousands of marathons that they track, and it just so happens that it's really really off color for the Boston marathon. The email marketing move ("Congrats, you survived the Boston Marathon!") heavily backfired. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. The athletic wear company sent an email blast to customers . We deeply apologize for our mistake. The Wrap claims Adidas has apologized for sending an email to customers that read: "Congrats, you survived the Boston Marathon!" Adidas posted the following statement: "We are incredibly sorry, Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. Regrettably, Adidas' automated and poorly worded email, congratulating participants in 2017 of "Surviving the Boston Marathon" was met with disgust and offence. Mike Denison, a Boston resident and artist known for . Adidas is in hot water after sending an "insensitive" email to this year's Boston Marathon runners. A terrible choice of words in a newsletter has forced Adidas to issue a public apology. April 26, 2017. Adidas is apologizing after a marketing email sent a day after the 121st Boston Marathon referred to runners as having "survived" the race. April 19 (UPI) --Adidas issued an apology after it sent an email congratulating those who "survived" Monday's Boston Marathon.The email's subject read: "Congrats, you survived the Boston Marathon." The email sent to customers bore the subject line . A magnifying glass. Adidas sorry over 'you survived Boston Marathon' email. Adidas issued an apology Tuesday after sending an email to runners with the subject line, "Congrats, you survived the Boston Marathon.". Every year we're reminded of the hope and resiliency of the running community at this event" (Mae, 2017). It looks like all the references to the city are in text, not graphics . The Boston Marathon is one of the most inspirational sporting events in the world. Adidas's gaffe in sending a congratulatory email to the "survivors" of this week's Boston Marathon provided a reminder of Pepsi's recent Kendall Jenner ad controversy. He says, "That is a consequence of living in a real-time environment." VIDEO 5:16 05:16 First there was Pepsi. The Adidas apology in writing: "We are incredibly sorry. . Adidas later apologized. The company makes a swift apology over "insensitive email subject line" sent to Boston Marathon runners. If it were any other marathon in the U.S., it would be an . The email, which an Adidas apology did not imply was a hack, represents a terribly regrettable choice of words. 4y. If it was any other marathon, no one would have batted an eyelid. April 18, 2017 at 1:55 pm . Adidas Joins Pepsi in Issuing Apology. On Tuesday, Adidas sent an email to their mailing list with the subject line "Congrats, you survived the Boston Marathon," just four years after the 2013 bombing took the lives of three and injured more than 260 others. The sporting-goods company decided to congratulate runners in the Boston Marathon with an email that had the subject line: "C ongrats, you survived the Boston Marathon!" Under normal circumstances, that would be a completely innocent and somewhat innocuous bit of marketing outreach. A mere four years after the 2013 Boston Marathon tragedy, runners having crossed the finish line in April 2017 received a congratulatory email the following morning from race sponsor Adidas that… The Boston Marathon email was sent out on Tuesday morning, and by Tuesday afternoon, Adidas had already issued an apology. But also be sure to check that all your information is accurate. Normally a congratulatory email is considered a kind gesture, however, this email was the cause of a major backlash and a crisis. That's because on Tuesday, people who ran the Boston Marathon were sent a very, well, disturbing . The subject of the email reads: "Congrats, you survived the Boston Marathon!" A vertical stack of three evenly spaced horizontal lines. "Congrats, you survived the Boston Marathon!" the tone-deaf subject line read. April 19, 2017. On Tuesday, Adidas sent an email to their mailing list with the subject line "Congrats, you survived the Boston Marathon," just four years after the 2013 bombing took the lives of three and injured more than 260 others. Another day, another brand apology for a tone-deaf marketing effort. Adidas apologizes for email congratulating runners for 'surviving' Boston Marathon The city is still recovering after the 2013 bombing that killed three people and injured hundreds. At the same event in 2013, three people were killed and 260 injured when two bombs exploded . Unfortunately for Adidas, their message was sent following the 2013 Boston Marathon bombing, which killed three people and injured more than 250 people. Adidas has issued an apology for a marketing email congratulating runners for surviving the Boston Marathon, the Boston Globe reports. McDonalds vs Child Bereavement The Boston Marathon is one of the most inspirational sporting events in the world. Today the shoe designer sent out a promotional email to its subscribers with the eyebrow-raising subject line "Congrats, you survived the Boston Marathon . Adidas was able to detect the crisis and immediately jumped into action with spokeswoman Maria Culp issuing a public apology the same day. An email from Adidas congratulated Boston Marathon runners for "surviving" the race prompts a swift apology from the sportswear brand. Adidas sorry over 'you survived Boston Marathon' email. The subject line of the email sent Tuesday by Adidas Running . The longer you wait, the more damage that might be done. Adidas said it is "incredibly sorry" after its tone-deaf email congratulating participants who "survived the Boston Marathon." An Adidas email to Boston participants included the subject . 9. Kasper Rorsted says Adidas is deeply sorry about the Boston Marathon marketing email. According to images circulated on social media, the . At the same event in 2013, three people were killed and 260 injured when two bombs exploded . Adidas spent part of Tuesday recovering from a public relations flub after it sent a marketing email to its customers with the subject line: "Congrats, you survived the Boston Marathon!" The wording inadvertently invoked the 2013 Boston Marathon bombings, which left three dead and more than 260 injured. Adidas sorry for email praising those who 'survived' Boston Marathon On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. After the Boston Marathon, the company sent a congratulatory email about "surviving" the marathon, not thinking about the terrorist attack four years ago. Adidas apologises for email blunder after Boston Marathon. April 18, 2017 marked the second day of the Annual Boston Marathon. Athletic apparel company Adidas is trying to outrun the controversy sparked by an email it sent to customers regarding the Boston Marathon. Adidas has issued an apology, saying it is "deeply sorry" after receiving a backlash for sending an email with a subject header congratulating runners who "survived" the Boston Marathon, four . Adidas promptly apologized on is US Twitter page for the "insensitive email subject line". "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. Sports apparel company Adidas apologized Tuesday after sending out an insensitive email to Boston Marathon participants congratulating them for "surviving" Monday's race, the Boston Globe reports. Participants of the 2017 Boston Marathon received this email from the Adidas Running marketing team the day after the race, and some runners are outraged at their lack of consideration for the . This week, Adidas sent out a marketing email to runners who participated in the Boston Marathon, with the subject: "Congrats, you survived the Boston Marathon!"While that otherwise innocuous subject would be easily forgettable had it been for any other race — literally, pick any race — the trouble with this one, of course, is that a 2013 bombing at the Boston Marathon claimed the lives .

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