Each market using the new logo should check with YUM! Modal differences . ® must be used once the mark is registered. name is shown in conjunction with the full center name (John F. Kennedy Space Center) as shown below. materials are available in PDF and/or Microsoft Office formats (Word, PowerPoint, etc.) We have produced a range of design standards for use by staff, suppliers and design agencies involved in graphic design and layout. Our brand defines what we do and who we are, acting as our voice that proclaims these facts to the outside world. identity graphiC standards manual v1.0 279 C: 69 m: 35 y: 0 K: 0 r: 72 g: 145 B: 220 #4891dc grey C: 0 m: 0 y: 0 K: 60 r: 130 g: 130 B: 130 #828282. sTaTionery For a successful college identity, the consistency of all materials—starting with the stationery system—is critical. Type size is 10 points with 14 point line spacing. NSCAD UNIVERSITY IDENTITY STANDARDS MANUAL • APRIL 2005 Elements of the identity system 04 NSCAD University identity system elements 05 NSCAD University logo 09 Language 10 The grid 12 University and tag line signatures 15 Colour reproduction 19 Typography 20 Editorial style guide 22 Typographic style guide In these sections you will fi nd the breakdown of the many individual … ! Communications created based on these guidelines will help ensure that a professional and positive image is conveyed to the public. This manual will be updated as needed. Ubiquitous Logo Usage Guidelines—6 . All items in this Brand Identity Standards Manual have been reviewed and approved by YRI, YUM, and China Legal. use an approved color, keeping in mind that any text in the cell needs to be easily readable. 14. The logo should appear no smaller than ½ inch long based on the outside dimensions. Typesetting The letter is set in Arial Regular as specified in Section 3.1 (Primary Typeface). The Brand Identity Manual is exclusively published in pdf format and provided on CD. The gradient red box gives a marketing piece strength by putting important text in the box. The lettering style used in the center All identity materials are the, property of Loras College, and these guideline must be followed for all communication materials within the college and in our communities ANY QUESTIONS, PLEASE CONTACT: Loras College c/o Marketing Department 1450 Alta Vista Dubuque IA 52001 Phone: 800 245 6727 www loras edu INTRODUCTION. brand components corporate identity and brand standards manual. The new identity embodies the Indian tricolour through an energetic and progressive form and is a manifestation of Indian business' achievements at a global level. We appreciate your consistent and accurate use of the standards in this manual. The Identity Standards Manual provides visual and text standards for print, display and web, and is available in an electronic and an online version. 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