Marc Anthony. E7: In an age where more shopping is happening online, how does retail and your flagship locations still benefit your business and customers? That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. There is also the opportunity to build a national brand relatively efficiently. Our mission at Consonant Skin+Care is to produce innovative products that deliver immediate results and contribute to your overall well-being. See more of Consonant Skincare on Facebook. Since Bill just opened up his third brick and mortar Consonant Skincare location in Toronto, this time on West Queen West (just a hop, skip and a jump from Trinity Bellwoods), I couldn’t think of a better person to interview for our latest #FounderFiles feature. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. A lot of our customers with normal and combination skin love it too.”. Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. I start with a fresh blade every Monday. Required fields are marked *. Notify me of follow-up comments by email. Consonant products are known by beauty editors for their immediate results and healthy formulations. You will see and feel remarkable results from Consonant Ultra Firming Organic Eye Cream from the very first use. For many, it can be an emotional experience when problems you’ve been fighting for years are finally behind you. To that end, I wouldn’t change a thing. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. And that’s why I love what I do; because, even during the toughest times of building the business, I remembered that our products actually make a meaningful difference in the lives of our customers. Facebook. In the spirit of natural beauty, we searched through Bill’s kit to see which skin-protecting staples he packs with him. I see myself as a generalist who knows a little about a lot of things; so I gravitate to experts who know a lot about a specific thing when I’m looking for mentoring. E7: Do you have a daily or regular ritual you practice that you love? Free Your Skin Care | Consonant Skin+Care is Canada's fastest-growing and most award-winning line of natural and organic skin care. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. If you only focus on one channel you will miss a lot of opportunity, but if you spread yourself too thin across too many channels you risk diluting your message and having no impact at all. Keep reading to meet Bill and his company! It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. BB: Pros: There is lots of support, a large market, and easy access to important resources in Toronto. And that is what is most special about our products: they’re healthy AND they work! A foaming lather that offers a deep clean, Bill can’t keep this face wash in stock. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. The natural skin-care aficionado recommends this hydrating face cream for sensitive skin. BB: Almost every day a customer tells me how our products changed their life, because like me, many of our customers who have suffered with skin issues for years have discovered their best skin after switching to Consonant Skincare. 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