From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. Rosewood, base in cast aluminum, sliding top with 2 false drawers at the bottom, white lacquered, with red lacquered wooden compartments. In 1935 it engaged Loewy to overhaul the product line, from the company's logo to operator ergonomics. In October 2017, the documentary, Raymond Loewy: designer of American dreams, originally conceived by Laurence Loewy, premiered to Paris audiences. [18] One of NASA's goals in hiring him was to improve the psychology, safety, and comfort of manned spacecraft. (Loewy also had a home in Palm Springs that he designed himself. Scope and Contents This collection consists of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department. Liquids were drunk from squeezable plastic containers. He was recognized for this by Time magazine and featured on its cover on October 31, 1949. Raymond Fernand Loewy -- designer of the Studebaker Avanti -- was born in Paris on November 5,1893, the youngest of three boys. Academia.edu is a platform for academics to share research papers. https://www.designorate.com/raymond-loewy-the-father-of-industrial-design Loewy was the creative director. EMBED. Loewy served in the French army during World War I (1914–1918), attaining the rank of captain. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign,[4] Lisbon Lounge", "Design drawing for Exxon logo by Raymond Loewy", "Celebrate America this July with Gary Kollberg's Exhibit at the Farmington Library", Raymond Loewy Collection of Photographs and Audiovisual Materials, https://en.wikipedia.org/w/index.php?title=Raymond_Loewy&oldid=992012355, American people of Austrian-Jewish descent, Wikipedia articles needing factual verification from March 2017, Articles using NRISref without a reference number, All Wikipedia articles written in American English, Articles with unsourced statements from March 2018, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with CANTIC identifiers, Wikipedia articles with RKDartists identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with TePapa identifiers, Wikipedia articles with Trove identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, NASA interiors for Skylab and Apollo programs, Streamlined locomotives for the Pennsylvania Railroad, Logos for Exxon, Shell, BP, International Harvester, TWA, Nabisco, Quaker, New Man, LU and the U.S. Raymond Loewy was one of the practical artists of the 20th century, designing new and better devices, particularly to make them easier to use, and to look at. Raymond Loewy designs 0 The highly creative and successful Raymond Loewy, named "the father of industrial design", had designed nearly everything from razors to … Architecture and Design Raymond Loewy was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. “It’s shape is aggressively female, a quality that in merchandise, as in life, sometime transcends functionalism,” Loewy said — click any image to enlarge. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker.After opening a satellite office in … Brand image for our client NASA during this time decades and eleven,! And futuristic the services raymond loewy designs Raymond Loewy ( 1893-1986 ) is often referred as. 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