Interface testing 4. After choosing a method, you can do usability testing using these six steps: Now, there shouldn’t be an excuse for bad customer experience on your site! Security testing Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. That’s why finding the right participants is a very important factor. You can inform how long the test is going to take, how they should comment about their findings, and what’s the goal for the test. For example, with Loopback, you can create a link for the participants to access. While it is always recommended to do one test at a time, the most important thing is to define your goal clearly so you can measure the test well. Quantitative usability testing is best for collecting benchmarks. But, if you want to get the results fast but keep the high-quality with participants from around the world, you can use moderated remote usability testing. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. Remote, unmoderated tests are one of the most affordable usability testing methods—you just need your computer and some specialized software. Session recordings are a fantastic way to spot major problems with a site's intended functionality, watch how people interact with its page elements such as menus and Calls-to-Action (CTAs), and see places where they stumble, u-turn (go back to a previous page quickly after landing on a new one), or completely leave. Another method is using spreadsheets to categorize things such as pros and cons, major and minor issues, normal and critical problems, etc. For example, do you only want to know how users will book a ticket successfully? To achieve this, you need to conduct website usability tests. Usability testing should not only examine the experience but also explore who they are and how they’re using the product or service in question. These three testing methods generate different types of information: Each usability testing method gives answers to your research questions. Because they are less expensive than in-person interviews, they help collect more data in a shorter period. Guerilla testing is the simplest form of usability testing. During his free time, he enjoys playing Clash Royale. Your in-depth knowledge of your website or app may prevent you from seeing some usability issues that outside, objective users will notice—which will help you pinpoint issues that you may have otherwise missed. This is faster and less expensive than moderated sorting (though you miss out on the opportunity for follow-up questions), and users can complete the test at their convenience. Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. For the early development stage, you can use the Hallway method where you can pick random people to test your website. However, if during the test, there are grammatical errors or design anomalies found, the participants will help you spot them. On the other hand, at the later development stage, picking out the participants who are close to your user persona can generate more accurate results. Before you pick a user research method, you must make several decisions about the type of testing you need based on your resources, target audience, and research objectives (aka: the questions you want to get an answer to). This is to make sure they see how users react to their landing page, product page, and so on. Agile UX-Tests sind ist ideal für … Once you set the scenario, you need to determine your success rate. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. Usability testing is a process used to evaluate a product, which in this case is your website or online store, by testing it on real users. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. It's a quick way to collect large amounts of qualitative data that validate certain design elements or functionality—but it's not a good method for extensive testing or follow-ups, as people are usually reluctant or unable to give up more than 5-10 minutes of their time. Explorative, assessment, or comparative research: explorative research tests ask users open-ended questions to gather their opinions and insight about concepts of your site or app. These tests can be scripted or non-scripted—a trained moderator can either walk users through specific steps and ask questions throughout the process, or they can observe participants with minimal guidance, letting them use your site or app in a more natural way. To analyze and evaluate your usability testing results: Learn more about each of these 5 steps to assess usability in the analyze your results section of this guide. Remote usability tests are done over the internet or by phone; in-person testing, as the name suggests, requires the test to be completed in the physical presence of a UX researcher/moderator. By measuring how long it takes users to make a decision, you learn how intuitive your site design and linking structure are. They’re good for picking from a wide range of testers while still taking advantage of a moderator's skills and ability to dive deep. Website usability testing is important for your company to get the best-designed website possible that focuses on the end user. Remote or in-person: remote tests can be done from anywhere, and are completed either online or over the phone. Cost: an eye-tracking study requires you to rent a lab with special equipment and dedicated software (plus the trained technician who can help you calibrate the device). There are basic parameters to use on usability testing. The goal of first-click testing is to evaluate whether users can easily identify where they need to navigate to complete a given task. Focusing on bringing the best user experience, usability testing should cover all the development processes of website creation. This is seeing things from the user’s perspective and making changes to make sure they get the best experience while using your website or application. There are six steps to conduct website usability testing. (We will talk a bit more about types of usability testing later.). Your browser doesn't support HTML5 video. Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. Card sorting is a great method for both new and existing websites to get feedback about layout and navigational structure. Namely in-person or in-house, unmoderated remote and moderated remote usability testing. Usability testing is one such method of user research or review, which is used to validate the design decisions for an interface as well as to verify its quality, accessibility, and usability by testing it with representative users. This testing involves a group of representatives to give feedback about your website’s quality. Je nach Bedarf kommen unterschiedliche Methoden zum Einsatz. Agile UX-Testing. Usability testing is a method of testing the functionality of a website, app, or other digital product by observing real users as they attempt to complete tasks on it. Tests that are moderated and conducted in-person offer the most control. In general, tests should be about 15–30 minutes long made up of about 3-5 tasks. Usability testing 3. Suryadi, an avid content writer with years of IT experience, keeps on pursuing opportunities to engage with more people through articles about WordPress and other issues. Not only can the researchers collect the results easily but they will also improve the result accuracy. Card sorting involves placing concepts on virtual note cards and allowing participants to manipulate the cards into groups and categories. Copyright © 2014 - 2020 Hotjar Ltd. All rights reserved. Gerne beraten wir Sie zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. This article will explain what usability testing is and how it’s done. This testing involves a group of representatives to give feedback about your website’s quality. In general, usability testing is designed to ask participants to perform certain tasks and take notes of the findings. The less amount of time is needed to finish a task, the better your design is. Using this method, you can use your own tools online and reach as many participants as you need from around the world. Research can be run to understand the use cases and the problems you’re solving, and personas along with empathy maps help you to get a good grasp of who your target audience really is. How to Make a Website – The All-in-One Guide, How to Buy a Domain Name – A Simple Guide, Hostinger vs Bluehost: Choosing the Best Web Hosting, Hostinger vs SiteGround: Comparing the Two Web Hosting Providers, 22 Fantastic eCommerce Website Examples of Good Design, Before making any decisions about the design, When you need more insight in the middle of the development process, When there are conflicting opinions about the design, When you need to evaluate things after the launch. This type of usability research takes place inside a specially built usability testing lab. It’s used for testing prototypes, websites, apps, devices, and other products and services. If you want to do a series of tests involving the same people, you might go with in-person testing on-site. The cost of unmoderated testing is lower, though participant answers can remain superficial and follow-up questions are impossible. It’s low cost and relatively simple testing that enables real user feedback. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. Card sorting is a usability testing method that tests the intuitiveness of a website’s navigation. Compatibility testing 5. Usability testing lets you experience your site or app from the users’ perspective so you can identify opportunities to improve the user experience. It lists a few library web sites which have been changed over time with the help of usability tests. Easiest ways to get started with usability testing methods, there might be unmoderated testing.... 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